🚀 Digital Powerhouse: Everstone Buys Wingify AB Tasty!

Tech

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Wingify and AB Tasty Unite to Form $100M+ Digital Experience Powerhouse
The combined entity, spearheaded by Everstone Capital and led by Wingify co-founder Sparsh Gupta, will create a digital experience optimization company projected to exceed $100 million in annual revenue, marking a significant consolidation within the marketing technology landscape. This move follows Everstone’s $200 million acquisition of Wingify just one year prior, signaling a strategic shift towards scale and AI-powered solutions.

A New Leader Emerges: Sparsh Gupta Takes the Helm
Sparsh Gupta, the co-founder of Wingify, will assume the role of CEO of the newly formed organization, demonstrating the continued importance of the original Wingify team in driving the combined company’s vision and strategy. Alongside Gupta, the executive leadership team will comprise key individuals from both organizations, solidifying the operational foundation of the new powerhouse.

Executive Leadership Team Takes Shape
The merged operations will be supported by a strong leadership team, including Saurabh Gupta (CEO), Ankit Jain (Chief Product and Technology Officer), Rémi Aubert (Chief Customer and Strategy Officer), and Alix de Sagazan (Chief Revenue Officer). These appointments reflect a commitment to leveraging the combined expertise of both companies, fostering innovation and growth.

Global Reach and a Diverse Customer Base
The combined entity will serve over 4,000 customers worldwide, with approximately 90% of its revenue originating from the U.S. and Europe. Wingify’s existing customer base – encompassing brands like Forbes, Walt Disney, and Amway – will be integrated with AB Tasty’s clientele, including L'Oréal and Samsonite, creating a comprehensive market presence across e-commerce, SaaS, travel, and media sectors.

800 Employees, 11 Offices Worldwide
The merged company will employ approximately 800 individuals across 11 offices globally, with roughly 350 staff based outside of India, highlighting the international scope of the operation. New Delhi will serve as the headquarters for the combined entity, positioning it strategically within the Asian market.

Significant Investment and Strategic Focus
Everstone Capital’s investment of $200 million, primarily aimed at “cleaning up” AB Tasty’s cap table, signals a substantial commitment to the platform's development. The company’s initial focus will be on developing the enhanced platform, with no planned layoffs, demonstrating a value-creation strategy rather than cost reduction.

A Capitalized Industry Trend
The deal contributes to a broader trend of consolidation within the marketing and product software industry, as evidenced by a surge in enterprise SaaS M&A during Q3, totaling $65 billion and representing a 26.2% increase quarter-over-quarter. Private equity firms account for 66.7% of these transactions, aligning with observations from industry analysts like PwC and EY, who recognize consolidation as a key value-creation strategy.

Strategic Control and Support for the New Entity
Everstone Capital will retain majority control of the combined business and maintain majority board rights, with a board comprised of five to six seats including representation from Everstone and Gupta, alongside three to four independent directors. Furthermore, Everstone plans to support the combined company with an advisory board of industry experts and operators, strengthening its strategic guidance.

This article is AI-synthesized from public sources and may not reflect original reporting.